Category Archive: Guest Pros

Jul 17

Interview with Bart Christner – Author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIA

Author and Digital Media Expert, Bart Christner

Introductions to Author Bart Christner I’m pleased to share an interview with Barton Christner, author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIA: D5LIVER.  Bart is equal parts science geek and artist, and he brings these two sensibilities together in his work, insights and now his book, the first in a series. Q: Bart, tell us a little …

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Mar 22

Social Media at its Most Basic

Previous site contribute, Ashish Jajoo has written another worthwhile essay that pulls back the curtain on Digital Marketing and Social Media specifically. At its most basic, from a marketing standpoint, Social Media offers us the insight we always wanted into our consumers’ minds, behaviors and thoughts – the challenge is harnessing it, understanding it and …

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Apr 11

Avoiding Me Too Site Syndrome

Jari Rouas - Digital Marketer and Brand Manager. Expertise influencing consumers and healthcare professionals through award-winning digital programs to drive trial, awareness and retention with a strong emphasis on measurability.

Introduction Jari M. Rouas is a NY based Digital Marketing Consultant who has more than 20 years of professional experience leading brand site development and social media endeavors for organizations such as GlaxoSmithKline and MRA Services as well as start-up and mid-sized companies. In this essay, Jari provides great insights and tools that will help …

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Apr 09

Social Media – A Personal Relationship with the World

Sandy Adams - Manager of Social Media Marketing

Introduction Sandy Adam, Manager of Social Media Marketing for ANSYS, Inc. (an engineering simulation software company in Canonsburg, PA) provides her surprising insights on how to advance one’s social media presence once you’re no longer a beginner. As a bonus, Sandy also makes a recommendation on a good social media book to add to our …

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Mar 30

Consumer Attention Transforming Communications Organization – Marketing Challenges of Many2Many Communications

Ashish Jajoo

Introduction The author, Ashish Jajoo, is a leader in Pittsburgh’s Digital Marketing and IT services. Ashish has been kind enough to grant me permission to publish his essay on Marketing Challenges in  the social media world of Many-to-Many communications. Ashish argues for the ever increasing importance of a holistic consumer experience as the consumer’s voice …

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Mar 14

Social Media – It’s Relationship, Stupid!

Relationship

I’m re-posting this with permission from Robert M. Caruso. Although I’ve never met Robert face to face, I’ve gotten to know him through social media: Twitter and Facebook which just goes to prove the points he makes in this essay. I’m still surprised by how many professionals have yet to understand the merits and strengths …

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