Category Archive: Innovation

Apr 11

Avoiding Me Too Site Syndrome

Jari Rouas - Digital Marketer and Brand Manager. Expertise influencing consumers and healthcare professionals through award-winning digital programs to drive trial, awareness and retention with a strong emphasis on measurability.

Introduction Jari M. Rouas is a NY based Digital Marketing Consultant who has more than 20 years of professional experience leading brand site development and social media endeavors for organizations such as GlaxoSmithKline and MRA Services as well as start-up and mid-sized companies. In this essay, Jari provides great insights and tools that will help …

Continue reading »

Mar 30

Consumer Attention Transforming Communications Organization – Marketing Challenges of Many2Many Communications

Ashish Jajoo

Introduction The author, Ashish Jajoo, is a leader in Pittsburgh’s Digital Marketing and IT services. Ashish has been kind enough to grant me permission to publish his essay on Marketing Challenges in  the social media world of Many-to-Many communications. Ashish argues for the ever increasing importance of a holistic consumer experience as the consumer’s voice …

Continue reading »

Apr 29

Pittsburgh “Innovation Happens!”

Branding Brand Logo - Pittsburgh, PA Innovators

Last night I attended and open forum connecting Pittsburgh entrepreneurs with corporations at the AlphaLab on the South Side of Pittsburgh. In last night’s gathering, a group of six Pittsburgh start-ups gave us a series of six minute elevator pitches. I found three of them intriguing in particular and worth a second look: Branding Brand …

Continue reading »