Category Archive: Social Media

Apr 04

The Most Common Mistake

Don't expect a larger turnout at your party if you don't send invite people in advance. Paris cafe, empty tables. Photography by Glen Green

I have associates, colleagues and friends who are producers and publishers of media ranging from books to music to photographs and movies. These creators have worked hard to make something interesting and worthwhile. More often than not, these inventors are composing their works on their own dime and they don’t have deep pockets. And yet, …

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Mar 22

Social Media at its Most Basic

Previous site contribute, Ashish Jajoo has written another worthwhile essay that pulls back the curtain on Digital Marketing and Social Media specifically. At its most basic, from a marketing standpoint, Social Media offers us the insight we always wanted into our consumers’ minds, behaviors and thoughts – the challenge is harnessing it, understanding it and …

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Apr 09

Social Media – A Personal Relationship with the World

Sandy Adams - Manager of Social Media Marketing

Introduction Sandy Adam, Manager of Social Media Marketing for ANSYS, Inc. (an engineering simulation software company in Canonsburg, PA) provides her surprising insights on how to advance one’s social media presence once you’re no longer a beginner. As a bonus, Sandy also makes a recommendation on a good social media book to add to our …

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Mar 30

Consumer Attention Transforming Communications Organization – Marketing Challenges of Many2Many Communications

Ashish Jajoo

Introduction The author, Ashish Jajoo, is a leader in Pittsburgh’s Digital Marketing and IT services. Ashish has been kind enough to grant me permission to publish his essay on Marketing Challenges in  the social media world of Many-to-Many communications. Ashish argues for the ever increasing importance of a holistic consumer experience as the consumer’s voice …

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Mar 14

Social Media – It’s Relationship, Stupid!


I’m re-posting this with permission from Robert M. Caruso. Although I’ve never met Robert face to face, I’ve gotten to know him through social media: Twitter and Facebook which just goes to prove the points he makes in this essay. I’m still surprised by how many professionals have yet to understand the merits and strengths …

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May 10

7 is a good start > 7 Reasons Replacing a Website With Social Media Is Stupid

I suspect that there are more than seven reasons, but I haven’t made my own tally yet. However, here are a few reasons compiled by Kipp Bodnar: 7 Reasons Replacing a Website With Social Media Is Stupid I think that his 5th point is my number one reason: 5. Having a Hub – Think of …

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Apr 09

“How do companies in highly regulated industries deal with social media adoption?”

Social Media, Permission Marketing, Personally Identifiable Information, FDA and Consumer Health

I recently answered a question from an Enterprise Community Manager on when she asked, “How do companies in highly regulated industries deal with the challenges of getting senior executives on board with the benefits of social media and adoption? High quality responses may be used in an upcoming Focus report on social media adoption.” …

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Mar 25

Permission Marketing in the era of Social Media

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Gordin photo by Glen Green

In the age of Social Media, consumers still expect marketers to respect permission and privacy. As evidence of this, consider the outcry that has occurred with many of Facebook’s tone deaf modifications to the user privacy settings. Facebook is the 400lb gorilla in the room and currently has a good deal of inertia on its …

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