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May 03

Three quick tips for a successful CRM implementation

1) Executive buy-in. – Good things happen to organizations with support from the top.

2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers.

3) Start small and iteratively and grow your plan. It costs less to make mistakes in small environment. Learn your lessons and then apply the solutions to expanding environments.

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