Monthly Archive: May 2011

May 10

7 is a good start > 7 Reasons Replacing a Website With Social Media Is Stupid

Categories:

Digital Marketing, Social Media

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I suspect that there are more than seven reasons, but I haven’t made my own tally yet. However, here are a few reasons compiled by Kipp Bodnar: 7 Reasons Replacing a Website With Social Media Is Stupid I think that his 5th point is my number one reason: 5. Having a Hub – Think of …

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May 03

Three quick tips for a successful CRM implementation

Categories:

Customer Experience, Digital Marketing

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1) Executive buy-in. – Good things happen to organizations with support from the top. 2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers. 3) Start small and iteratively and grow …

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