Digital Marketing tip: your organization should be starting to upgrade your web properties to HTML5 – in 2011. HTML5 is the new standard that goes far in replacing Adobe Flash functionality. The reasons why you should upgrade include the increasing role of mobile devices in Digital Marketing. For example, Flash is not supported on iPhones and iPads and even Adobe has make a large step towards capitulation with its flash to HTML5 conversion tool. HTML5 also has the advantage of being more readily SEO friendly and it has the benefit of not requiring a 3rd party plugin and your content will be better served with less drag on your consumers’ CPUs. Firefox VP Jay Sullivan has even gone so far as to say that Flash is “doomed“.
All this being said, there are considerations, the major transitional concern being backwards compatibility with older browsers.
Mar 16
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