Glen Green

Author's details

Name: Glen Green
Date registered: March 11, 2012

Biography

Glen Green has more than 21 years of production and design management experience in multimedia, application development and information systems. Currently, Glen is a Digital Marketing and Information Technology Principal overseeing product design and development of a Digital Marketing Platform and a Digital Marketing Shared Services team. He is a strategy and user experience expert who’s recent career activities have included: leading creative, branding, information design, interactive design, project management and strategic vision for front-end Web/e-business, Intranets, Extranets and Web delivered applications. Glen specializes in providing executive-level leadership demonstrating the value of design driven by form and function, art and science.

Latest posts

  1. Interview with Bart Christner – Author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIA — July 17, 2013
  2. Penguin 2: The Revenge! — June 26, 2013
  3. The Most Common Mistake — April 4, 2013
  4. Social Media at its Most Basic — March 22, 2013
  5. Avoiding Me Too Site Syndrome — April 11, 2012

Author's posts listings

May 10

7 is a good start > 7 Reasons Replacing a Website With Social Media Is Stupid

Categories:

Digital Marketing, Social Media

by

I suspect that there are more than seven reasons, but I haven’t made my own tally yet. However, here are a few reasons compiled by Kipp Bodnar: 7 Reasons Replacing a Website With Social Media Is Stupid I think that his 5th point is my number one reason: 5. Having a Hub – Think of …

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May 03

Three quick tips for a successful CRM implementation

Categories:

Customer Experience, Digital Marketing

by

1) Executive buy-in. – Good things happen to organizations with support from the top. 2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers. 3) Start small and iteratively and grow …

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Apr 29

Pittsburgh “Innovation Happens!”

Categories:

Digital Marketing, Innovation, Pittsburgh

by

CivicScience Inc. logo - Pittsburgh Innovators

Last night I attended and open forum connecting Pittsburgh entrepreneurs with corporations at the AlphaLab on the South Side of Pittsburgh. In last night’s gathering, a group of six Pittsburgh start-ups gave us a series of six minute elevator pitches. I found three of them intriguing in particular and worth a second look: Branding Brand …

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Apr 09

“How do companies in highly regulated industries deal with social media adoption?”

Categories:

Social Media

by

Social Media, Permission Marketing, Personally Identifiable Information, FDA and Consumer Health

I recently answered a question from an Enterprise Community Manager on Focus.com when she asked, “How do companies in highly regulated industries deal with the challenges of getting senior executives on board with the benefits of social media and adoption? High quality responses may be used in an upcoming Focus report on social media adoption.” …

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Apr 03

Bad attitudes…

Categories:

Design, Quote

by

“A bad web site is like a grumpy salesperson.” – Jakob Nielsen

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Apr 02

The dumbest mistake…

Categories:

Design, Quote

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“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.” – Tom Peters (issue Journal of Business and Design, Vol 6, No. 1)

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Mar 28

LinkedIn Sit Tight

Categories:

Customer Experience

by

LinkedIn.com's site maintenance screen, "Sit Tight"

I just encountered this odd site maintenance screen on LinkedIn. I like the imagery.  

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Mar 25

Customer Service Phone Failure

Categories:

Customer Experience

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Customer Service Phone Number Failute Blackberry photo by Glen Green

Customer Service failure as encountered through Best Buy (and others): When the automated phone system asks for your account number before passing you to an operator who then immediately ask for the same account number that you just entered into their system.

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Mar 25

Permission Marketing in the era of Social Media

Categories:

Digital Marketing, Social Media

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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Gordin photo by Glen Green

In the age of Social Media, consumers still expect marketers to respect permission and privacy. As evidence of this, consider the outcry that has occurred with many of Facebook’s tone deaf modifications to the user privacy settings. Facebook is the 400lb gorilla in the room and currently has a good deal of inertia on its …

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Mar 16

Digital Marketing tip: HTML 5 for 2011

Categories:

Digital Marketing

by

Digital Marketing tip: your organization should be starting to upgrade your web properties to HTML5 – in 2011. HTML5 is the new standard that goes far in replacing Adobe Flash functionality. The reasons why you should upgrade include the increasing role of mobile devices in Digital Marketing. For example, Flash is not supported on iPhones …

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