Bart James Christner's Signature from Digital Media: A Visual Encyclopedia: D5liver (Photo by Glen Green)

Interview with Bart Christner – Author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIA

Introductions to Author Bart Christner I’m pleased to share an interview with Barton Christner, author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIA: D5LIVER.  Bart is equal parts science geek and artist, and he brings these two sensibilities together in his work, insights and now his book, the first in a series. Q: Bart, tell us a little …

View full post
Pittsburgh Pennsylvania's "The Brew Room" logo

Penguin 2: The Revenge!

What do a Penguin and Artificial Intelligence have in common? They’ll both affect your SEO if Google has anything to say about it. Get the full story on Pittsburgh’s ‘The Brew Works‘ website where I was recently invited to contribute an essay: Penguins, Artificial Intelligence and King Content

View full post
Don't expect a larger turnout at your party if you don't send invite people in advance. Paris cafe, empty tables. Photography by Glen Green

The Most Common Mistake

I have associates, colleagues and friends who are producers and publishers of media ranging from books to music to photographs and movies. These creators have worked hard to make something interesting and worthwhile. More often than not, these inventors are composing their works on their own dime and they don’t have deep pockets. And yet, …

View full post

Social Media at its Most Basic

Previous site contribute, Ashish Jajoo has written another worthwhile essay that pulls back the curtain on Digital Marketing and Social Media specifically. At its most basic, from a marketing standpoint, Social Media offers us the insight we always wanted into our consumers’ minds, behaviors and thoughts – the challenge is harnessing it, understanding it and …

View full post
Jari Rouas - Digital Marketer and Brand Manager. Expertise influencing consumers and healthcare professionals through award-winning digital programs to drive trial, awareness and retention with a strong emphasis on measurability.

Avoiding Me Too Site Syndrome

Introduction Jari M. Rouas is a NY based Digital Marketing Consultant who has more than 20 years of professional experience leading brand site development and social media endeavors for organizations such as GlaxoSmithKline and MRA Services as well as start-up and mid-sized companies. In this essay, Jari provides great insights and tools that will help …

View full post
Sandy Adams - Manager of Social Media Marketing

Social Media – A Personal Relationship with the World

Introduction Sandy Adam, Manager of Social Media Marketing for ANSYS, Inc. (an engineering simulation software company in Canonsburg, PA) provides her surprising insights on how to advance one’s social media presence once you’re no longer a beginner. As a bonus, Sandy also makes a recommendation on a good social media book to add to our …

View full post
Ashish Jajoo

Consumer Attention Transforming Communications Organization – Marketing Challenges of Many2Many Communications

Introduction The author, Ashish Jajoo, is a leader in Pittsburgh’s Digital Marketing and IT services. Ashish has been kind enough to grant me permission to publish his essay on Marketing Challenges in  the social media world of Many-to-Many communications. Ashish argues for the ever increasing importance of a holistic consumer experience as the consumer’s voice …

View full post
Relationship

Social Media – It’s Relationship, Stupid!

I’m re-posting this with permission from Robert M. Caruso. Although I’ve never met Robert face to face, I’ve gotten to know him through social media: Twitter and Facebook which just goes to prove the points he makes in this essay. I’m still surprised by how many professionals have yet to understand the merits and strengths …

View full post
Bright Sun Photo by Glen Green

A New Day Dawns

Welcome to the new home of GlenGreenPro.com! After a great deal of planning and wrangling, I’m finally rolling out the first site in my web presence makeovers – so I’m quite excited. In this case, I’ve finally transferred this Pro site from a WordPress hosted environment to a self-hosted installation where I’ll have a great …

View full post
Ritz Camera Store

Ritz Camera Loses Their Touch

I’ve started evaluating getting a new pocket sized point and shoot for the occasions when I don’t feel liking toting the brick that is my DSLR. I stopped into a local Ritz Camera store and scanned the counters for signs of cameras. Seeing nothing, I asked the clerk, “Do you – uh – sell cameras?” …

View full post
Interview with Bart Christner – Author of DIGITAL MEDIA: A VISUAL ENCYCLOPEDIAPenguin 2: The Revenge!The Most Common MistakeSocial Media at its Most BasicAvoiding Me Too Site SyndromeSocial Media – A Personal Relationship with the WorldConsumer Attention Transforming Communications Organization – Marketing Challenges of Many2Many CommunicationsSocial Media – It’s Relationship, Stupid!A New Day DawnsRitz Camera Loses Their Touch

May 10

7 is a good start > 7 Reasons Replacing a Website With Social Media Is Stupid

Categories:

Digital Marketing, Social Media

by

I suspect that there are more than seven reasons, but I haven’t made my own tally yet. However, here are a few reasons compiled by Kipp Bodnar:

7 Reasons Replacing a Website With Social Media Is Stupid

I think that his 5th point is my number one reason:

5. Having a Hub – Think of your online marketing like a wheel. Your strategy should have several spokes that connect back to one hub in the center. A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.

This post has no tag

May 03

Three quick tips for a successful CRM implementation

Categories:

Customer Experience, Digital Marketing

by

1) Executive buy-in. – Good things happen to organizations with support from the top.

2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers.

3) Start small and iteratively and grow your plan. It costs less to make mistakes in small environment. Learn your lessons and then apply the solutions to expanding environments.

Tags: ,

2 comments

Apr 29

Pittsburgh “Innovation Happens!”

Categories:

Digital Marketing, Innovation, Pittsburgh

by

Last night I attended and open forum connecting Pittsburgh entrepreneurs with corporations at the AlphaLab on the South Side of Pittsburgh. In last night’s gathering, a group of six Pittsburgh start-ups gave us a series of six minute elevator pitches. I found three of them intriguing in particular and worth a second look:

Branding Brand Logo - Pittsburgh, PA InnovatorsBranding Brand Specializing in mobile commerce, Branding Brand is working to close the gab between web and the mobile shopping experience.

BlackLocus logo - Pittsburgh InnovatorsBlackLocus  Offering real-time pricing information and automation, BlackLocus helps their customers find the pricing sweetspot for thousands of SKUs through automation and competition charting.

CivicScience Inc. logo - Pittsburgh InnovatorsCivic Science Features a service that offers dynamic, affiliate style polling across a multitude of partners as well as research analysis for the data that is mined all at a great price point.

Companies like these serve as a reminder of the incredible brain trust and energy found in Pittsburgh Digital Marketing.


This post has no tag

Apr 09

“How do companies in highly regulated industries deal with social media adoption?”

Categories:

Social Media

by

I recently answered a question from an Enterprise Community Manager on Focus.com when she asked,

“How do companies in highly regulated industries deal with the challenges of getting senior executives on board with the benefits of social media and adoption? High quality responses may be used in an upcoming Focus report on social media adoption.”

In the Digital Marketing of pharmaceuticals and Consumer Health, it is a challenge to walk the line between involving our clients in Social Media while still being sensitive to considerations around Adverse Affects Reporting and Personally Identifiable Information (PII) considerations. The current best practice is extensive monitoring of the sites in question. This can be accomplished through a combination of services and software but it can get expensive.

We find that some agencies rush headlong into the social media space unconcerned about the sensitivities required in the health and wellness verticals. Some industries simply must exhibit greater caution because of the risk of exposing a consumers health information to the public. – It isn’t the same as ‘liking’ your favorite movie if you ‘like’ a product that reveals something about your health.

Here is some related reading, FDA Delays Social Media Guidance… Again.

Social Media, Permission Marketing, Personally Identifiable Information, FDA and Consumer Health

Sensitive Social Media by Glen Green

Tags:

Apr 03

Bad attitudes…

Categories:

Design, Quote

by

“A bad web site is like a grumpy salesperson.”
– Jakob Nielsen

This post has no tag

Apr 02

The dumbest mistake…

Categories:

Design, Quote

by

“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.”

– Tom Peters (issue Journal of Business and Design, Vol 6, No. 1)

This post has no tag

Mar 28

LinkedIn Sit Tight

Categories:

Customer Experience

by

LinkedIn.com's site maintenance screen, "Sit Tight"

LinkedIn.com's site maintenance screen, "Sit Tight"

I just encountered this odd site maintenance screen on LinkedIn. I like the imagery.

 

This post has no tag

Mar 25

Customer Service Phone Failure

Categories:

Customer Experience

by

Customer Service Phone Number Failure Blackberry photo by Glen Green

Photo by Glen Green

Customer Service failure as encountered through Best Buy (and others): When the automated phone system asks for your account number before passing you to an operator who then immediately ask for the same account number that you just entered into their system.

This post has no tag

Mar 25

Permission Marketing in the era of Social Media

Categories:

Digital Marketing, Social Media

by

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Gordin photo by Glen Green

Permission Marketing by Seth Gordin photo by Glen Green

In the age of Social Media, consumers still expect marketers to respect permission and privacy. As evidence of this, consider the outcry that has occurred with many of Facebook’s tone deaf modifications to the user privacy settings. Facebook is the 400lb gorilla in the room and currently has a good deal of inertia on its side but as shown time and again, this can change very quickly . However, consumers will extend permissions if there is an open dialog between organizations and the consumer and if the consumer is enabled with controls (something that Facebook has been recently improving). These concepts were outlined by Seth Gordin in Permission Marketing : Turning Strangers Into Friends And Friends Into Customers and are as true in the Social Media realm as ever before. Marketers ignore these concerns at their peril. In a digital world, it is easier than ever to switch brands and hard worn loyalties are easily lost with even a simple error in permission and privacy policies. So, organizations need to keep a tight rein on their policies and their agencies who too often may be willing to sacrifice long term brand loyalty in their eagerness to push campaigns.

Tags:

Mar 16

Digital Marketing tip: HTML 5 for 2011

Categories:

Digital Marketing

by

Digital Marketing tip: your organization should be starting to upgrade your web properties to HTML5 – in 2011. HTML5 is the new standard that goes far in replacing Adobe Flash functionality. The reasons why you should upgrade include the increasing role of mobile devices in Digital Marketing. For example, Flash is not supported on iPhones and iPads and even Adobe has make a large step towards capitulation with its flash to HTML5 conversion tool. HTML5 also has the advantage of being more readily SEO friendly and it has the benefit of not requiring a 3rd party plugin and your content will be better served with less drag on your consumers’ CPUs. Firefox VP Jay Sullivan has even gone so far as to say that Flash is “doomed“.
All this being said, there are considerations, the major transitional concern being backwards compatibility with older browsers.

This post has no tag

Older posts «

» Newer posts