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May 03

Three quick tips for a successful CRM implementation

Categories:

Customer Experience, Digital Marketing

by Glen Green

1) Executive buy-in. – Good things happen to organizations with support from the top.

2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers.

3) Start small and iteratively and grow your plan. It costs less to make mistakes in small environment. Learn your lessons and then apply the solutions to expanding environments.

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  1. Three quick tips for a successful CRM implementation « Glen Green - Spunje

    May 3, 2011 at 10:42 pm (UTC -5) Link to this comment

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  2. Three quick tips for a successful CRM implementation » Glen Green … - Spunje

    March 16, 2012 at 5:18 am (UTC -5) Link to this comment

    […] Three quick tips for a successful CRM implementation » Glen Green … Tagged with: above-technology-    and-prioritize    CRM    follows-function-    for-communication    from-the    how to    prioritize-it-above    strive-for    things-happen    train    with-support […]

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