1) Executive buy-in. – Good things happen to organizations with support from the top. 2) Train for communication and prioritize it above technology. Form follows function. Specifically strive for sincerity in communications and avoid marketing glurge i.e. drive the communication from a customer’s viewpoint – not a marketers. 3) Start small and iteratively and grow …
Tag Archive: permission marketing
Mar 25
Permission Marketing in the era of Social Media
In the age of Social Media, consumers still expect marketers to respect permission and privacy. As evidence of this, consider the outcry that has occurred with many of Facebook’s tone deaf modifications to the user privacy settings. Facebook is the 400lb gorilla in the room and currently has a good deal of inertia on its …
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